"The modern kitchen appliance signals the high status of its owner to friends and neighbors, and so do Apple’s products. When Appleheads visit your home or office and see your iMac or MacBook Air, you can see the Oh, you’re one of us! thought bubble forming over their heads. Conversely, these folks emit a a palpable sense of disappointment if catch you with a Dell or a Toshiba. But you seemed so creative! You can observe this sort of messaging on the subway, too, as Apple owners steal glances at one another, bonding wordlessly as they pinch and flick their way through their iPhones and iPads."
— The apotheosis of Steve Jobs | Jack Shafer (via felixsalmon)
(via felixsalmon)
